How to Land Big Customers as a New Startup
To attract big customers as a new startup, you need to solve a specific pain point that no other vendor is addressing.
Large companies are always looking for innovative vendors to enhance their operations. They have budgets allocated for this purpose and are open to working with emerging vendors.
However, big enterprises can only onboard a limited number of new vendors each year due to the complexities of integrating new technologies into their existing systems. This means you need to offer a solution that is truly unique and valuable to them.
If you believe your product addresses a critical need that existing vendors are not meeting, reach out directly to the decision-makers at these companies. Personalize your approach and make a compelling pitch that highlights the value your solution can bring.
If your solution resonates with them and addresses a pressing issue, you are likely to get a positive response quickly.
