Written by 12:45 pm SaaS

How to Build Happier Employees


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During a session at SaaStr Annual, we had a valuable discussion with HubSpot Founder & CTO, Dharmesh Shah, and their Chief People Officer, Katie Burke, about building a happier workplace. Their insights on their company’s culture code, retention rates, and employee happiness were enlightening. It was mentioned that the culture code created in HubSpot’s early days had a significant impact on their strong retention rates and overall employee satisfaction.

Additionally, there are discounted prices available for SaaStr Annual 2024 tickets which you should not miss out on.

Jason Lemkin: I’m going to turn the floor over to Dharmesh and Katie to discuss culture, diversity, and other relevant topics. Let’s hear firsthand from these iconic figures at HubSpot. It’s important to focus on culture and its significance in shaping a company’s success.

Katie Burke: Thanks.

Jason Lemkin: Appreciate your insights. Let’s give a round of applause for our esteemed guests.

Dharmesh Shah: Greetings, everyone. I’m thrilled to be here to share my thoughts on culture, a topic close to my heart. Despite being a CTO, I have a deep interest in people and culture.

Dharmesh Shah: Reflecting on HubSpot’s journey, we created a comprehensive culture code deck that has been instrumental in shaping our company’s ethos. Sharing our culture openly has attracted the right individuals to our team, contributing to our success.

Dharmesh Shah: It’s vital to treat culture as a product, with employees as customers. Just like a product, culture requires continuous refinement, input from the team, and an iterative approach for sustained growth.

Katie Burke: I’m passionate about people and culture, and my role as Chief People Officer allows me to drive meaningful change within our organization. By prioritizing employee feedback, embracing transparency, and fostering inclusivity, we aim to create a workplace where everyone thrives.

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